Going to Oz

A Forbes publicou esta semana uma materia sobre as cidades mais felizes do mundo. Diferente de outros indices como o bem matematico e fundamentado IDH e as listas da The Economist, esta usa criterios mais subjetivos, no nivel da percepcao dos entrevistados.

O Rio ficou em primeiro lugar, mas, “pra variar”, duas cidades australianas figuraram no top 10. Sydney em segundo, e Melbourne em quinto.

Next on the list is the top city from Down Under: Sydney, Australia. Known for balmy weather, friendly locals and an iconic opera house, Sydney fared well in Anholt’s survey because of its association with a popular brand–Australia.

“It’s where everybody would like to go,” he says. “Everybody thinks they know Australia because they’ve seen Crocodile Dundee. There’s this image of this nation of people who basically sit around having barbecues.”

Veja as matérias:

http://g1.globo.com/Noticias/Rio/0,,MUL1291556-5606,00-RIO+DE+JANEIRO+E+A+CIDADE+MAIS+FELIZ+DO+MUNDO+SEGUNDO+RANKING+DA+FORBES.html

http://www.forbes.com/2009/09/02/worlds-happiest-cities-lifestyle-cities.html